ABOUTBACKGROUNDWho We Are
I&I is an operating and talent partner firm that transforms companies into creativity-charged and diverse growth companies. Our focus is the “backend” of that challenge: talent, organization design and operations. With these capabilities, we encode agility and continuous innovation into your company’s DNA.
Why It Matters
Investments in growth often yield more impact than those in profitability because our world is structurally awash in capital. Classic competitive advantages still matter in this new context. But the organizational ability to generate great ideas and execute them with speed matters most. It is the next-generation competitive advantage.
PEOPLEPartners
Our partners — those dedicated to your business — are former operators. They’ve run functions of scale, led business units, and overseen P&Ls of fast-growth startups and multi-billion-dollar corporations. Whatever you’re struggling with, they offer the hard-won knowledge for overcoming it.
Subject-Matter-Expert Network
We compliment our Operating partners with an extended network of subject matter experts identified by our Talent Partners. These SME’s are practicing directors, executives, and general managers in the world’s most admired companies. When needed, they bring you deep technical expertise and access to the insights, strategies, and tactics emerging on the front lines of growth.
Freelance Talent Network
Companies depend on the diverse network of tier-1 freelance talent we’ve curated over the past 17 years. We frequently build and manage talent rosters tailored to each company’s needs. Access to such elite freelancers delivers to you gains in flexibility, capacity, quality, and productivity while minimizing the hit to SG&A.
USE CASESEvery transformation is unique as a company evolves into a growth organization. But some patterns do emerge. Here are nine common challenges we’ve helped clients solve.
01You have a new corporate strategy but unclear how the company will deliver it.
04You need to in-house your agencies or evolve an existing in-house agency.
07You’ve bought or merged with another company and need to integrate it.
02You have strong individual functions yet weak, cross-functional collaboration.
05Your consumer experience mirrors your organization’s siloed structure and frustrates your customers.
08A strategically important new business unit isn’t gaining traction and needs to evolve.
03You need to integrate growth and brand marketing or director to consumer and marketing.
06A proliferation of specialized teams has not led to meaningful gains, only operating complexity.
09You need to build or evolve a function critical to a new growth agenda and don’t know how.
INDUSTRY EXPERIENCESoftware
Apple, Google, Meta, Instagram, Vimeo, Squarespace, Dropbox, Dashlane
CPG & DTC
Chobani, Harry’s, AB InBev, Curology, Square Roots, Warby Parker, Pernod Ricard, Estée Lauder
Consumer Electronics
Sonos, Samsung, Microsoft, Oculus, Whirlpool
Media & Entertainment
Spotify, Hulu, Twitch, Apple Originals, Tidal
Retail
Yeezy, Target, Ritual, IKEA
Hospitality & Culture
AirBnB, MoMA
Health & Insurance
Oscar Health, Apple Health, Noom
Luxury
LVMH, Apple
Food Service
Sweetgreen
B2B
Mailchimp, Radar
OPERATING EXPERIENCEBrand Management, Marketing
Integrated In-House Agency
Innovation
Product Management
Direct to Consumer
Growth Marketing
Marketing Operations
Product Design
Product Operations
BI & Data Analytics